> READ: The Spring 2025 Representor Magazine!

You won’t want to miss the new Spring 2025 issue of The Representor, packed full of great content for the electronics industry. 

If you would like to receive a print copy of The Representor in addition to the digital version, subscribe here.

In this issue, don’t miss:

• The cover story: “Strategic Alignment: It’s a Competitive Advantage,” by Christopher Lins.
• Executive Commentary from Walter Tobin, ERA CEO — “Out of change and chaos comes opportunity”
• The Someone You Should Know Q&A, featuring Julie Carr, vice president, MacInnis Company
• The Rising Stars Q&A, featuring Collin Lambert, field sales representative, Taylor Marketing
• “Passing the torch: A transition playbook for rep firm leaders”  — in the Legally Speaking column by Adam Glazer and Adam Maxwell
• ERA’s XCOM Digest — Updates on Industry, Education, Distribution, Manufacturing & Membership
• Chapter News — Local activities from ERA’s 22 active chapters around the country
• EDS SHOWCASE Ad Section and Display Ads — Thank you to our advertisers!

We welcome your comments, suggestions and ideas for future content in The Representor.

Enjoy this issue!

Clare Kluck
Communications Director
Electronic Representatives Association
ckluck@era.org