.STEP 2026 Sessions

We’re thrilled to be announcing the full list of sessions for STEP 2026!

View the STEP schedule with dates and times.

> Modern Sales Tools & Technology

Speaker: Rob Brunson, President, Wallace Electronic Sales

Learn how to combine modern tools with timeless relationship-building skills to stay ahead in today’s rapidly evolving sales environment. Join Rob Brunson as he explores the modern sales toolkit, including Customer Relationship Management (CRM) systems, AI-powered solutions, sales enablement platforms and other emerging technologies that are transforming the way business gets done.

This practical session will help you cut through the noise, understand which tools can make the biggest impact and learn how to use technology to become more productive, more organized and more effective throughout the sales process.

Whether you’re looking to streamline your workflow, better manage customer relationships or embrace the power of AI, you’ll walk away with actionable strategies you can implement immediately.

Key Takeaways:

• Discover how CRM platforms can strengthen customer relationships and improve sales performance.
• Learn practical ways to leverage AI to increase productivity and save time.
• Explore today’s leading sales enablement tools and technologies.
• Understand emerging trends shaping the future of professional selling.

> The 9 Habits of Extreme Productivity

Speaker: Charlene DeCesare, Senior Consultant, RAIN Group

Maximize your motivation, focus and performance.

In today’s always-connected world, distractions are everywhere. Emails, notifications, meetings, texts and constant interruptions make it harder than ever to stay focused on the work that truly moves the needle. The result? Lost productivity, decreased motivation and missed opportunities.

In this high-energy session, Charlene DeCesare of RAIN Group shares the proven habits that help top-performing professionals accomplish more, maintain focus and consistently deliver exceptional results. Whether you’re managing your own workload or leading a team, these practical strategies will help you eliminate distractions, increase productivity and perform at your very best.

You’ll leave with actionable techniques you can immediately apply to your daily routine—helping you work smarter, stay energized and achieve more without simply working longer hours.

Key Takeaways:

• Discover the nine habits that drive exceptional productivity and performance.
• Learn practical techniques to minimize distractions and maximize focus.
• Increase motivation and maintain momentum throughout your workday.
• Prioritize the activities that have the greatest impact on results.
• Build sustainable habits that improve individual and team performance.

Success isn’t about being busy—it’s about being intentional. Join Charlene for an engaging session that will help you reclaim your time, sharpen your focus and produce your best work every day.

> Understanding the Electronics Industry: Past, Present & Future

Speaker: Walter Tobin, Special Advisor, ERA

Whether you’re new to the electronics industry or looking to strengthen your understanding of how it all fits together, this session is your roadmap. Join industry veteran Walter Tobin as he takes you on a fascinating journey through the evolution of the electronics industry—from the post-World War II manufacturing boom to today’s world of microelectronics, single-board computers, and rapidly advancing technologies.

You’ll gain a practical understanding of the industry’s unique ecosystem, including the vital roles of manufacturers, distributors, manufacturers’ reps, OEMs and EMS providers, and discover how these partners work together to bring products from concept to customer.

Walter will also share the many resources available through ERA, and making the most of the ERA website and member tools to accelerate your professional growth.

Key Takeaways:

• Explore the history and evolution of the electronics industry.
• Understand the roles of manufacturers, distributors, reps, OEMs, and EMS providers.
• Learn how the industry ecosystem works together to drive innovation and business success.
• Maximize the value of your ERA membership and the tools available to help you succeed.

Whether you’re just getting started or looking to build a stronger industry foundation, this session will provide the context, connections, and resources you need to thrive.

**Interested in accessing past years’ STEP training modules? Visit the STEP library.

ERA thanks the TTI Family of Specialists for generously sponsoring this program. By partnering to producing this annual live sales training, ERA and TTI FOS aim to show continued support for the rep model and frontline sales professionals.