ERA STEP 2023 - Program Overview


ERA STEP 2023 – Program Overview

The third annual ERA Sales Training for Electronics Professionals (STEP) event will be hosted online Oct. 17 – 19, 2023.  

This training event will provide the opportunity for industry sales representatives, manufacturers and distributors to sharpen their sales skills online.

The program, targeting frontline sales professionals, will offer nine robust 75-minute educational sales training modules covering an array of topics. The training sessions will be conducted live by a mix of professional sales trainers and by industry sales executives.

Attendees can expect a unique blend of sessions that will provide useful tactical takeaways, best practices and key tools to succeed at sales in today’s everchanging market. All sessions will provide attendees with downloadable checklists and materials that will allow them to implement what they have learned and help them excel at their jobs.

STEP 2023 will give attendees the opportunity to:

  • Learn from peers around the country without having to leave your home or workspace.
  • Gain insight and knowledge from a variety of industry and professional speakers.
  • Have access to on-demand viewing of all educational sessions after the event, via the online STEP library archive.
  • Network and engage with other attendees to create new and lasting connections.

Mark your calendars, register and join ERA for our new progressive teaching initiative.

The online sales training event is being developed by the following ERA members: Ellen Coan, CPMR, CC Electro Sales Inc.; Hugh Daly, Metz Connect USA Inc.; Bill Gallucci, Peerless Electronics; Chris Hodge, Fralia Co. & Associates; Jason Lipps, Cornell Dubilier Electronics; Bob Maley, PEI-Genesis; Holly Myers, CPMR, Genie Group


ERA thanks the TTI Family of Specialists for generously sponsoring this program. By partnering to producing this annual live sales training, ERA and TTI FOS aim to show continued support for the rep model and frontline sales professionals.