Fall 2021
• COVER STORY
Effective email marketing strategies: How salespeople can utilize targeted email marketing to start conversations and generate lead
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• RISING STARS
Excelling through education, networking and building a professional brand
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• FEATURE ARTICLE
Mentorship and sponsorship should be an integral part of your business retention strategy
DEPARTMENTS & COLUMNS
Someone You Should Know – Tom Walker
Executive Commentary, by Walter Tobin – Damn the torpedoes! Full speed ahead … safely
From the Top, by John O’Brien, CPMR – Lessons learned through Covid-19
Welcome, New Members! – ERA’s newest member Reps, Manufacturers and Distributors
Viewpoints, by Chuck Tanzola, CPMR – I think I think …
ERA XCOM Digest: Updates on Education, Industry, Manufacturing and Distribution
Chapter News – The local activities of the 22 chapters of ERA
Marketing Group Digest – Materials, Assembly, Production & Supply
Member Services
Legally Speaking, by ERA Legal Counsels Gerald M. Newman and Adam Glazer – Creating a mess by sweeping one state’s carefully considered rep statute under another state’s rug
NEW! Tax Matters, by Bruce E. Bell, CPA/Attorney – Converting LLC to S Corporation: What you need to know
News Beat – ERA and Industry Updates
Classified Ads