Fall 2021

• COVER STORY
Effective email marketing strategies: How salespeople can utilize targeted email marketing to start conversations and generate lead
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• RISING STARS
Excelling through education, networking and building a professional brand
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• FEATURE ARTICLE
Mentorship and sponsorship should be an integral part of your business retention strategy

DEPARTMENTS & COLUMNS

• Someone You Should Know – Tom Walker

• Executive Commentary, by Walter Tobin – Damn the torpedoes! Full speed ahead … safely

• From the Top, by John O’Brien, CPMR – Lessons learned through Covid-19

• Welcome, New Members! – ERA’s newest member Reps, Manufacturers and Distributors

• Viewpoints, by Chuck Tanzola, CPMR – I think I think …

• ERA XCOM Digest: Updates on Education, Industry, Manufacturing and Distribution

• Chapter News – The local activities of the 22 chapters of ERA

• Marketing Group Digest – Materials, Assembly, Production & Supply

• Member Services

• Legally Speaking, by ERA Legal Counsels Gerald M. Newman and Adam Glazer – Creating a mess by sweeping one state’s carefully considered rep statute under another state’s rug

  

• NEW! Tax Matters,  by Bruce E. Bell, CPA/Attorney – Converting LLC to S Corporation: What you need to know

• News Beat – ERA and Industry Updates

• Classified Ads