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> 2019 reflections: ‘Ready, fire, aim’

Source: Electronics Representatives Association, The Representor Summer 2019, Executive Commentary

by Walter E. Tobin

Wow! Where has 2019 gone? Here we are HALF WAY through what was the New Year just a minute ago! Has EDS really come and gone? Did you go? Did you follow up on all of those action items — call or email the many new folks you met? It is never too late. It is also never too late to send a thank you email for a new lead, lunch or dinner, or just the opportunity to meet with him/her and pursue new opportunities together.

Do not be too tough on yourself if your calendar got away from you. It just means that you are busy, but “Carpe Diem” is the order of the day now. The year always starts off with lots of new plans, goals and initiatives — new markets to go after; new folks to find, hire and train — hoping that they bring in lots of new opportunities for your company in the New Year. We have all been brainwashed to think that NEW is always BETTER. The NEW model of car is most certainly better than last year’s model; the “new and improved” consumer product must be better … Manufacturers spend millions of dollars on developing new product introductions (NPI) that now become the NEW focused products that they want their reps and distributors to get designed-in, push the NEW stuff and hope the legacy stuff sells itself.

How is all of that working out so far? The mid-year point is upon us. It is time to pause and take a look to see how all of our NEW plans are taking shape. Are the new folks doing what we want/trained them for? Are our new products resonating with our new/existing customer base? Are we making our plan for the New Year that is now getting older each day?

There is a school of management that involves “ready, fire, aim” — ready (plan), fire (implement the plan and check on the results), aim (recalibrate and fire again). Some companies may be known for “ready, aim, aim.” They may never fire for fear of missing the target, for seeing their NPI initiatives not accepted by the customers. The fear of failure paralyzes the company. They continue to rely on their tried and true products — their legacy products —to sustain them; sort of like that famous sales example of the buggy whip manufacturer.

Do you know any companies like this? Of course you do!

We then have the “fire, fire, fire” companies. They hit a lot of targets but cause a lot of collateral damage while doing it, causing damage to their customers who cannot rely on them for consistency and conformity. They are quick to “end-of-life” (EOL) products. They cause damage to their own image as a disruptor to the market with tons of new stuff that never sticks around long enough to see if its introduction was a good or bad idea. You will never fail in your 90-day plan if you keep changing it every 60 days!

What are YOU doing at this mid-year point to evaluate your own company’s NEW plans for 2019? Do you ever change your plans, or do you leave them in place for fear that YOU may look bad if you admit that your plans were a bit flawed? Do you take sales budgets up or down for 2H 2019, or do you leave them in place knowing that you and your sales force have NO CHANCE of making budgets for 2019, jeopardizing incentive plans for 2019?

What about your non-sales goals — professional development, training, CRM training, new website launch, etc.? Do you shelve the investments planned for 2H 2019 because you will miss your plan? Many of these original investments may be just the thing you CANNOT afford to cut when the market gets soft!

Resetting goals is a tricky thing to do. We think about why we did not see the softer market coming … Were we too optimistic? Were our customers overconfident? Did the past two-plus years of a strong market lull us into complacency?

The best source of data to help you in your 2H planning process is the CUSTOMER!
Go, talk to them! What are THEY seeing? Talk to the marketing and sales force of your customers. What do THEY see? They are a great resource of information and market G-2 that most of us never talk to (or even know who they are).

Your companies are relying on YOU to guide them for 2H 2019. Which category are you in?

• Folks who MAKE IT HAPPEN?
• Folks who WATCH IT HAPPEN?
• Folks who WONDER WHAT HAPPENED?

I know what category ALL of us see OURSELVES in … do others?

Let’s go MAKE IT HAPPEN for 2H 2019!

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> TTI, Inc. Announces Sponsorship of Annual ERA Conference

August 9, 2019
Source: TTI, Inc.

Fort Worth, Texas – August 9, 2019 – TTI, Inc., a leading specialty distributor of electronic components, is proud to announce the TTI Family of Companies sponsorship at the Patron Level for the upcoming 2020 ERA Conference to be held in Austin, Texas, February 23-25, 2020, at the AT&T Executive Education and Conference Center.

The TTI Family of Companies is honored to be sponsoring and taking part in the 51st ERA Conference. Collectively, the TTI FOCs recognize the value and outstanding opportunity the conference presents across the board for reps, manufacturers, and distributors to participate in this important educational and networking event.

Greg Pace, ERA Conference Sponsorships Committee Co-Chair and President, Ohmite Manufacturing Company, said, “On behalf of the ERA Conference Committee, I would like to extend our thanks to the TTI Family of Companies who is a long-time conference sponsor and has yet again generously joined our roster of prestigious sponsors at the highest Patron Level.”

About TTI

TTI, Inc., a Berkshire Hathaway company, is an authorized, specialty distributor of interconnect, passive and electromechanical (IP&E) components and the distributor of choice for industrial and consumer electronics manufacturers worldwide. Broader and deeper inventory, leading-edge products and custom supply chain solutions have established TTI as the leading specialist in electronic component distribution. Globally, the company maintains 1.9 million square feet of dedicated warehouse space containing over 850,000 component part numbers. Along with its subsidiaries, Mouser Electronics, Sager Electronics, and TTI Semiconductor Group, TTI employs more than 6,700 people at more than 133 locations throughout North America, Europe and Asia. For more information about TTI, visit www.ttiinc.com.

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> ERA Appoints New Sr. Vice President of Distribution to Its Executive Committee

July 23, 2019
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) announces that its board of directors has elected Craig Sanderson of Sager Electronics as the Sr. Vice President of Distribution to its Executive Committee (XCOM), which is charged with carrying out the policies of the association as directed by the board of directors.

Sanderson succeeds the outgoing Sr. Vice President of Distribution Chris L. Beeson of Digi-Key Electronics who served on the XCOM from 2016-2019. As a member of the XCOM, Sanderson is also a member of ERA’s board of directors.

Sanderson has spent his entire career working for Sager Electronics. He has worked in all aspects of the company with roles that include product management, operations, sales management and marketing management. For the past 15 years, Sanderson has been the vice president of supplier marketing and product management. A member of Sager’s Executive Council, he currently has responsibility for the electromechanical business at Sager, including supplier marketing, product management and inventory.

“What an exciting time to be a part of ERA,” Sanderson said. “I am honored to join ERA’s Executive Committee on behalf of all distributors who are involved in the organization. I thank the ERA board of directors for their support. I look forward to working together with other members to continue the association’s long tradition of industry leadership.”

ERA CEO Walter E. Tobin added: “We are thrilled to welcome Craig to ERA’s Executive Committee as the Senior VP of Distribution. We look forward to his participation and input as we continue to strengthen the partnerships among reps, manufacturers and distributors in the field.”

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> ERA Conference Committee Announces 2020 Theme

July 17, 2019
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) Conference Committee has announced the theme — “Takin’ it to the Streets: Succeeding in a Dynamic Market” — of the association’s 51st conference, scheduled Feb. 23-25, 2020, at the AT&T Conference Center in Austin, Texas.

Conference Committee Chair Mike Swenson, CPMR, of Mel Foster Company, said, “This year’s conference theme, ‘Takin’ it to the Streets: Succeeding in a Dynamic Market,’ is a metaphor for the core value of ERA and the field-level (street) activities that manufacturers’ representatives are engaged in with customers, distributors and manufacturers to win business, deliver value and produce results.”

Swenson’s committee kicked off conference program discussions in May, and members are well into the planning process to deliver another outstanding conference program that will bring together manufacturers’ representatives, distributors and manufacturers, offering everyone a unique opportunity to learn, collaborate and network.

According to Conference Committee Vice Chair Craig Anderson of Sumer Inc., “The conference committee, comprised of reps, distributors and manufacturers, is crafting a program that will be beneficial to anyone operating a sales team in the electronics market today. The 2020 conference theme will focus on what makes professional sales teams successful in today’s dynamic market and the new tools and tactics used to drive sales now and in the future.”

ERA CEO Walter E. Tobin added: “ERA is excited to hold its 2020 ERA Conference at the AT&T Conference Center in Austin. This will be our fifth year at this great venue. The theme, ‘Takin’ it to the Streets: Succeeding in a Dynamic Market,’ captures the uniqueness of our conference, which focuses on the dynamics of aligning the selling process and messaging from our manufacturers, through the reps and the distributors to the customer. It may sound simple, but to do this right requires a lot of partnership and alignment among all of us. I encourage everyone to register early because the committee and sub-committee members are working hard to ensure that this will be a sell-out event.”

For further information or to register, visit https://era.org/era-events/era-conference/.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> In Memoriam of Charles ‘Chuck’ Henry Mathias

The Electronics Representatives Association (ERA) mourns the loss of Charles “Chuck” Henry Mathias, president of Mathias Associates Inc. in Longwood, Fla. Mathias passed away on June 19, 2019. He was 84.

Mathias served as president and delegate for the Florida-Sunshine Chapter of ERA. He also served as treasurer, and after he retired, he continued to serve the chapter in that capacity until 2018. Mathias also was a 1995 recipient of the Jess Spoonts – ERA White Pin Scholarship Award.

He is survived by his wife Alice Louise Newbolt, his two children, Melonie Louise Hall and Corey Hahn Mathias, and his granddaughter, Deanna Louise Hall.

Memorial contributions may be made to the Wekiva Presbyterian Church Chancel Choir.

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> ERA Announces 2020 Conference Committee

May 15, 2019 (revised 6/4/2019)
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) has announced the appointment of the chair, vice chair and members of the committee tasked with the development of its 2020 Conference, scheduled Feb. 23-25, at the AT&T Executive Education and Conference Center in Austin, Texas.

The chair of the committee is Mike Swenson, CPMR, of Mel Foster Company and the vice chair is Craig Anderson, CPMR, of Sumer Inc. Swenson is a returning committee member.

“It is an honor to chair the upcoming 2020 ERA Conference,” Swenson said. “This do-not-miss event brings together manufacturers’ representatives, distributors and manufacturers, and offers everyone a truly unique opportunity to learn, collaborate and network. I am confident that with the help of my fellow planning committee members we will deliver another outstanding conference program in 2020.”

To ensure the highest level of quality content, the 2020 ERA Conference Committee is made up of representatives, manufacturers and distributors.

In addition to Swenson, other returning members of the ERA 2020 Conference Committee are: Amy Hain of RFMW; Joe Braun, CPMR, of EK Micro; John Hutson, CPMR, of The MacInnis Group; John O’Brien, CPMR, of Coakley Boyd & Abbett; Kingsland Coombs, CPMR, CSP, of Control Sales; and Holly Myers, CPMR, of Genie Group.

New members of the committee are: Greg Pace of Ohmite Manufacturing; Mark Conley of O’Donnell Associates North, Inc.; Michael Knight of TTI Inc.; Gordon Hunter of Littelfuse; Todd McAtee of Mouser; and Tom Griffin, CPMR of Catalyst Sales, ERA Sr. VP/Education.

Braun and Knight will serve as co-chairs of the Keynote Committee; Conley and McAtee will serve as co-chairs of the General Sessions Committee; Coombs and Hain will serve as co-chairs of the Breakout Sessions Committee; O’Brien and Pace will serve as co-chairs of the Sponsorship Committee; and Hunter, Hutson and Myers will serve as Conference Advisors.

ERA staff members on the committee are: ERA CEO Walter E. Tobin, Erin Collins, conference coordinator; and Neda Simeonova, communications director.

Tobin said, “We will be returning to Austin for a fifth consecutive year to host ERA’s 51st Conference. The vibrant and high-tech venue of the AT&T Executive Education and Conference Center has proven to be a great venue for our members and presenters, allowing for fantastic networking facilities coupled with the ERA’s ‘Design Your Own Conference’ university-like conference style, which features both general and breakout sessions. This great combination sets the stage for another not-to-be-missed event.

For more information or to register, visit 2020 ERA Conference.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> Moving ERA forward

Source: Electronics Representatives Association – Representor Spring 2019, From the Top

by Chuck Tanzola

Chuck Tanzola, CPMR
The Fusion Sourcing Group Inc.
ERA President
ctanzola@fusionsourcing.com

I believe ERA must continue to move forward as an association, facing the inherent challenges in front of us …

Let me begin by thanking the ERA Board of Directors for the distinction of being elected your president — I am truly humbled; and in recognition of the trust inherent with this honor, I will work hard with you, the Executive Committee (XCOM), our CEO, and the entire talented ERA staff to continue to strengthen the association.

Speaking of the XCOM, let me also welcome Cameron English, CPMR, of English Technical Sales Southwest; Dave Fitzgerald of WESCO Sales Group Inc.; and Tom Griffin, CPMR, of Catalyst Sales Inc. as they join the committee. I look forward to your collective insight, and working with each of you.

And, I would be remiss if I did not acknowledge the significant contributions of Dan Parks, CPMR, of West Electronic Solutions and Kathie Cahill, CPMR, of Net Sales Company, whose terms on the XCOM have come to an end. You have both served with wisdom, distinction, and faithfulness — and I speak for the entire association in extending our sincere thanks and appreciation to you both. While your terms on the XCOM have ended, your contribution to our association continues.

Impressions from Austin

As I write this, I’ve just returned from the ERA 50th Anniversary Conference in Austin, Texas, where we “Celebrated the Past” while learning to “Embrace Tomorrow.” This conference continues to be one of the premier networking and educational events in our industry; and our association should be very proud of both the product and the devoted efforts of the large team of volunteers and staff who put the conference together. Thank you all for a job well done!

A number of takeaways from the conference are running through my head: What better questions can I ask? How do I get the distracted customer’s attention? How do I apply data analytics more effectively? What is your non-verbal communication telling me? (More importantly, what are my non-verbals saying to you?) I’m sure I will need some time to process these and other thoughts, but two things from the conference stand out to me.

First, when we celebrate the past, it is the people and relationships in our industry that are the focus of our attention.

Second, as we embrace the future, it is the accelerating rate of change in the technologies of tomorrow that dominate our thoughts. I invite you to take a look at the conference opening video — available on the ERA website. I think you’ll see what I mean.

Embrace the future: ERA objectives

With these two points providing perspective, I believe ERA must continue to move forward as an association, facing the inherent challenges in front of us with the following objectives and priorities.

1) Focus on our mission and relationships; prioritizing and never losing sight of providing value to the people of the 600-plus member companies of our association; including on the national level and through our unique local chapter structure.

2) Work to strengthen the operations infrastructure of our association; including providing staff development and growth opportunities as appropriate; widening volunteer opportunities and engagement points for our members; and building our financial base within the guidelines of our association by-laws to position us to both capitalize on future opportunities and weather future storms.

3) Continue to be a good industry citizen – globally; seeking to work collaboratively with complementary organizations such as ECIA, EDS, MRERF, electronica and others.
The XCOM has been working on all of these issues (and others); and will continue to do so over the coming days, weeks and months. We also welcome your input.

Closing thoughts – and off to EDS and Las Vegas

As I move to a close of this article, I also move to thoughts of the upcoming EDS Summit in Las Vegas the week of May 6th.

From multiple discussions with colleagues about EDS, I can tell you that the weather will be gorgeous (probably). The elevators will be easy to navigate (probably not). All of the presentations you attend will be stimulating (you decide); every committed action item will be accomplished (or not); and you will win in the casinos (odds are against it). If this seems to be a bit “tongue in cheek,” it is. However, from those conversations, and years of personal experience, I can tell you that, in all seriousness, relationships will be made and built in Las Vegas (for sure), but only if you are there.

That’s it for now – I think this weekend I’ll watch my favorite movie – Fiddler on the Roof (with the sound off). #Tradition #IfIWereaRichMan

As always, I can be reached at ctanzola@fusionsourcing.com and welcome your comments and feedback. If you attended the ERA Conference, I would love to hear your thoughts. If you didn’t attend, you will get another chance next February and I encourage you not to miss it.

Oh, and see you all in Las Vegas at EDS!

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> You’re gonna need a bigger boat!

Source: Electronics Representatives Association – Representor Spring 2019, Executive Commentary

by Walter E. Tobin

Walter E. Tobin, ERA CEO
wtobin@era.org
T: 617-901-4088

All of us at ERA are most appreciative and quite humbled at the resounding turnout at our conference. As we often say, it is YOU, the ERA members, who make ERA the great organization that it is.

“You’re gonna need a bigger boat!”

This statement was made to Quint as Captain of the Orca, the shark-hunting boat in JAWS. It remains as one of the all-time great ad-libbed lines. If you have never seen it as it was out 44 years ago (Yikes! Am I dating myself?), go find it on the web and watch it.

Several folks reminded me of this line during our 50th Anniversary Conference in Austin back in February. The funny reference was to the fact that our conference was SOLD OUT once again this year with the audience in the room approaching 400! Many of the attendees came up to me with congratulations while noting the SRO atmosphere. However, they also “cautioned” me to not become a victim of our own success; not to lose that “secret sauce” that makes our conference so special and somewhat unique. Our conference offers attendees the opportunity to choose the breakout topics that THEY want to listen to as opposed to a one-size-fits-all agenda.

We certainly are looking to take this advice to heart while we walk the tightrope during the planning session for our 2020 ERA Conference, scheduled for Feb. 23-25. But exactly how do we pull this off? An interesting dilemma for us for sure!

All of us at ERA are most appreciative and quite humbled at the resounding turnout at our conference. As we often say, it is YOU, the ERA members, who make ERA the great organization that it is. Your investment in time and precious treasury do not go unnoticed. More importantly, your active participation in our conference “hands-on” format allows for many lively discussions at both the General Sessions and the Breakout Sessions. Trust me when I say that your passion and commitment is never taken for granted.

Our conference is perhaps one of the most tangible services that ERA provides to its members. It provides a venue that is casual and informal, allowing for small and large reps, distributors and manufacturers to mingle and discuss common issues. As we often learn, regardless of the size of our company, our issues are the same. Even if we are competing reps or distributors in the same territory, or manufacturers with the same products/technology, we can often quickly get on a common ground, share best practices on how we may have addressed this issue ourselves and learn from each other as fellow industry citizens. It allows our company presidents, VPs and sales personnel to actively interact with and learn from each other. In many cases, this one-of-a-kind event provides us the opportunity to meet industry folks that we would never meet due to geography or competitive challenges.

So, how can you help, you ask?

Our planning process for the 2020 Conference has already begun! We are positioning our different conference committees and sub-committees who will guide us in selecting the best content for our general sessions and breakout sessions and providing speaker recommendations. We are looking for volunteers to help us put on another great conference – with real and applicable content delivered by OUR ERA experts! The hours are long and the pay is lousy, but the reward is priceless!

So, do we really need or even want a “bigger boat”? It is really up to you as you guide our committee into the 2020 Planning Process – come help us figure out how to keep our boat the same size while delivering another great event!

Your captain.

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> ERA Announces Chapter Officer Leadership Training Program for 2019

April 26, 2019
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) has announced the 2019 dates for its hands-on educational Chapter Officers Leadership Training (COLT) program. The one-hour webinar segment of the program will take place on Wednesday, Oct. 23, 2019, and the in-person meeting will be held in Chicago, Nov. 6-7, 2019, at the Double Tree Hilton O’Hare-Rosemont.

COLT focuses on chapter management and planning tactics and is a vital tool for all chapter managers, board members and anyone taking on a chapter leadership role. The program details how to effectively run a chapter including hosting events, chapter bylaws, member recruitment, educational programming and more.

Every year, the in-person meeting of the COLT program brings together current and future chapter officers for an in-depth workshop offering practical knowledge, tips and ERA insider information to help meet the challenges of serving as a volunteer leader. The meeting also offers a great networking opportunity for chapter leaders.

COLT is coordinated by Bob Evans, CPMR, president of EK Micro and chair of ERA’s Chapter Leadership Council; Stephanie Tierney, membership outreach coordinator for ERA; and Walter Tobin, ERA CEO.

“The backbone of ERA is our local chapter structure,” Evans noted. “COLT is specifically designed to aid program participants to assume the leadership roles needed to develop and maintain active ERA chapters nationwide.”

“COLT delivers crucial chapter leadership tools to help strengthen and elevate the chapter structure of ERA. Following a record-breaking attendance in 2018, we look forward to another successful COLT session this year.” Tobin added.

For more information on ERA’s COLT program or to register, visit https://era.org/era-events/chapter-officers-leadership-training-colt/.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> ERA Announces New Recognized Resources Service Provider — Upright

April 25, 2019
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) announced that it has added a new service provider, Upright, to its Recognized Resources.

Upright is a New York City-based team that supports businesses through web design, development, branding, content strategy and corporate innovations. With diverse backgrounds in the startup tech community, the company provides resources for companies to expand their growth through technology. Upright is familiar with the manufacturers’ rep model and its interaction with their manufacturers and distribution partners.

“Our efforts are led by thoughtfulness and diligence and we place a strong emphasis on meeting the client’s needs,” said Emma Gaedeke, co-founder and lead content strategist of Upright. “We are passionate about helping businesses embrace tech innovation through a powerful digital presence, have a strong understanding of the manufacturer rep model and are excited to assist the members of the ERA.”

ERA CEO Walter E. Tobin added, “We are excited to add Upright to ERA’s Recognized Resources portfolio. Having a web development and branding strategy resource who has comprehensive knowledge of our industry and the manufacturers’ rep model offers a valuable service to our members.”

For more information about Upright, visit www.upright.nyc.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> Repfabric and RPMS Form Strategic Partnership – RPMS achieves Repfabric Certification

April 25, 2019
Source: Electronics Representatives Association

Repfabric and RPMS announce a strategic partnership to connect Repfabric’s CRM platform with the RPMS cloud system data. In addition, RPMS is now a Certified Sales, Training, and Support Agency for the Repfabric platform.

The companies will provide RPMS customers the option to use Repfabric’s CRM and mobile dashboards, with direct integration into RPMS for sales and commission tracking.

An Expanded Partnership

Today’s announcements build on the existing relationship between RPMS and Repfabric, forged by Brent Charles, long-time RPMS Director of Sales and Marketing, who has over the last year also represented Repfabric as they forged new relationships in dozens of rep industries.

Comments on the News:

“RPMS’s incredible reputation, knowledge and tenure in the market opens up doors for us to deliver outstanding value to our shared customers. By joining forces, we strengthen both companies into a powerhouse of benefits for our rep firms.” said John Mitchell, President and Founder of Repfabric. “We augment one another in various technical areas, get a peerless support organization on our team, and gain exposure of our platform to the large RPMS customer base in the most efficient way.”

“Repfabric is the best sales productivity CRM product for reps that I’ve ever seen. Low drag for the salesman, yet incredibly powerful for managing the day-to-day rep business,” said Jim Adam, Director of Research and Development at RPMS. “Additionally, the work that they are doing to connect their CRM information to manufacturer’s systems is revolutionary. All of us at RPMS are excited about this opportunity for our customers.”

“It’s wildly exciting for me,” said Brent Charles, who manages sales and marketing for both companies. “Working together, we have the opportunity to fundamentally change how traditional rep firms and rep-distributors do business. We can absolutely provide the the best solution for every rep firm that helps them both drive new revenue and track their income in the least amount of time possible so they can focus their time on selling.

About RPMS
RPMS is a provider of fiscal technology for manufacturers’ reps. Based in Lenexa, KS they have created, supported, and marketed rep-specific technology products for 35 years. See more at www.rpms.com.

About Repfabric
Repfabric is a cloud application that connects CRM, dashboards, reports, and Outlook or Gmail inboxes to effectively communicate with reps customers, manufacturers, and sales teams. Providing simple and effective tools for email, commissions and reporting, Repfabric eliminates administrative “busywork” and gives reps more time selling. See more at www.repfabric.com

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> ERA Elects New Officers for 2019-2021 Term

March 20, 2019
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) has announced that its board of directors elected new national officers for the 2019-2021 term during its Feb. 27, 2019, meeting. They are: chairman of the board – Dave Norris of Norris and Associates; president – Chuck Tanzola, CPMR, of the Fusion Sourcing Group; senior vice president / fiscal and legal – John O’Brien, CPMR, of Coakley, Boyd and Abbett; senior vice president / education – Tom Griffin, CPMR, of Catalyst Sales Inc.; senior vice president / membership – Cameron English, CPMR, of English Technical Sales; senior vice president / industry – Bob Evans, CPMR, of EK Micro; and senior vice president at large – David Fitzgerald of WESCO Sales Group Inc.

Griffin, English and Fitzgerald are new members of the association’s executive committee. Norris succeeds the outgoing chairman, Dan Parks, CPMR, of West Electronic Solutions, who concluded seven years as a national officer. The continuing executive committee members are: Ken Bellero, president of Schaffner EMC Inc., the manufacturer delegate; Chris Beeson, executive vice president of sales and supplier management for Digi-Key Electronics, the distributor delegate; and ERA CEO Walter Tobin, who serves as an ex officio member.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> ERA Honors Bob Evans, CPMR, of EK Micro with 2019 Tess Hill Award

March 12, 2019
Source: Electronics Representatives Association

At its 50th Anniversary Conference, held in Austin, Texas, Feb. 24-26, the Electronics Representatives Association (ERA) presented the third annual Tess Hill Award to Bob Evans, CPMR, president of EK Micro in Rolling Meadows, Ill.

Evans was recognized for his nearly 20 years of contribution to ERA at the chapter and national levels, his long-standing commitment to education as the current chair of the Chapter Leadership Council, and his service to both the Chicagoland-Wisconsin Chapter and the ERA Executive Committee.

This award was created in 2017 to honor Tess Hill, a long-time ERA staff member. It recognizes individuals for their longevity of service to ERA, for inspiring volunteerism in its highest form and for their dedication to ERA’s educational mission.

Photo caption: Kathie Cahill, CPMR, of Net Sales Company presents the Third Annual Tess Hill Award to Bob Evans, CPMR, of EK Micro at the 2019 ERA Conference.

“To say that it was humbling for me to receive an award bearing Tess Hill’s name, and one previously bestowed upon Tess and Kathie Cahill, would be a gross understatement,” Evans said. “In my mind, they have always been foundational figures of ERA, setting a standard of excellence rarely equaled. To be mentioned in their company was an amazing surprise to me, for which I am very grateful.”

ERA CEO Walter E. Tobin added, “Bob is a tireless advocate for ERA. His commitment to serving and strengthening our organizations through his work on the Chapter Leadership Council, the Chapter Officers Leadership Training (COLT) program and the Executive Committee makes him the natural choice as the recipient of the 2019 Tess Hill Award.”

Evans also is a recipient of the 2014 Ray Hall Spirit of ERA Award and 2011 Jess Spoonts ERA White Pin Award.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> ERA Announces Chapters of the Year Award Recipients for 2018 Activities

March 11, 2019
Source: Electronics Representatives Association

At its 50th Anniversary Conference, held Feb. 24-26 in Austin, Texas, the Electronics Representatives Association (ERA) announced the chapters that have been selected as Chapters of the Year award recipients for their 2018 activities. The awards are based on four categories: Education, Membership/Member Services, Special Projects, and Marketing Services.

The award recipients are as follows:

Education – Chicagoland-Wisconsin ERA for its event called “Lie to Me: The Science Behind Reading Hidden Emotions.”
Membership and Member Services – Southwest ERA for its multi-city — Dallas, Austin and Houston — member lunch meetings.
Special Projects – Northern California ERA for its Women in Leadership panel discussion and networking event.
Marketing Services – Arizona ERA for its Sonoran Silicon Valley Tech Show and Gathering in Phoenix.

Seven chapters submitted a total of 18 entries. The judging panel consisted of ERA CEO Walter Tobin and former Chapter Officer Leadership Training (COLT) graduates Matt Cohen of the Michigan Chapter, Adam Grigor of the Canada Chapter, and Peter Conlan of the Mid-Lantic Chapter. As chair of the Chapter Leadership Council, Bob Evans, CPMR, coordinated the awards and moderated the judging panel.

Each Chapter of the Year receives a full-tuition scholarship to the COLT program that can be used in 2019 or 2020.

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> Mark Larson Named Recipient of ERA’s Lifetime Achievement Award

Feb. 26, 2019
Source: Electronics Representatives Association (ERA)

The Electronics Representatives Association (ERA) has announced that Mark Larson, vice chairman of Digi-Key Electronics is the recipient of ERA’s Lifetime Achievement Award.

The Lifetime Achievement Award was created to recognize individuals who play an integral role in supporting the manufacturers’ representative model in the electronics industry. The award was presented at the association’s 50th Anniversary Conference on Feb. 26, 2019, at the AT&T Conference Center in Austin, Texas.

When notified of the award, Larson commented, “The success that Digi-Key has enjoyed, growing from a tiny electronic component distributor to become the fourth largest distributor in North America and the fifth largest distributor in the world, has not happened by accident. Its growth is the result of the natural synergies that are inherent in the three-point sales relationship of the manufacturer, the manufacturers’ rep and the unique business model that Digi-Key created. It has been personally very rewarding to have had a part in creating this remarkably efficient sales relationship that serves the customer with minimal redundancy and minimal sales channel conflict. We often speak of “win-win” situations, or better yet, “win-win-win”. But amazing as it may seem, we have created a “win-win-win-win” — a win for the manufacturer, a win for the rep, a win for Digi-Key, and most important of all, a win for the customer.

Digi-Key joined ERA in 2016 as one of the organization’s fist global distributor members in support of ERA’s efforts to help facilitate the working relationship between the ERA rep company members, the corporate headquarters of distribution companies and their local branch operations.

Mike Swenson, CPMR, president of Mel Foster Company and conference committee co-chair who presented the award, added, “It is an honor to recognize Mark Larson of Digi-Key Electronics at ERA’s 50th Anniversary Conference with a Lifetime Achievement Award. Mark was a pioneer at collaborating with the manufacturers’ representative community to drive success with customers.”

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> David Norris Named Recipient of Ray Hall Spirit of ERA Award

Feb. 26, 2019
Source: Electronics Representatives Association

The Electronics Representatives Association (ERA) has announced that David Norris, president of Norris & Associates Inc. of Hingham, Mass., is the 13th recipient of the Ray Hall Spirit of ERA Award. Norris is the association’s current president and has served on the ERA Executive Committee since 2004.

The Ray Hall Spirit of ERA Award was established in 2004 to honor the late Ray Hall, who served as CEO of ERA for almost 40 years. The award recognizes individuals who exemplify the spirit of ERA through their commitment to serving and advancing the professional field sales (manufacturers’ representative) function.

Norris was nominated for the award by Cameron English on behalf of Arizona ERA. English said, “I am pleased to see Dave Norris nominated for the Ray Hall Spirit of ERA Award. Of all the people I have come to know in the rep business, Dave represents the highest standard of professionalism and class. Dave is well known to many of us, and his contribution to ERA goes without saying. What some may not know about Dave is that he is a mentor and a wise counselor to his friends and peers in the business. On many occasions, I have turned to him first when I needed perspective or insight. The amazing thing is that he always has a deeper, more informed, 360-degree view of most subjects than you could have anticipated.” English added: “I know the Ray Hall Spirit of ERA Award is a standard for those among us that carry the torch of ‘why reps,’ and I cannot think of a better representative among us than Dave Norris!

When notified of the award, Norris was overwhelmed, commenting, “I am honored and deeply moved to have been selected as the recipient of the 2018 Ray Hall Spirit of ERA Award. Ray was the driving force behind ERA for most of my nearly four decades as a member. All that I know about the rep business I have learned through the generosity and support of fellow ERA members. Ray led the charge as the ERA community grew and expanded its reach and relevance during his tenure as CEO. I only wish he was still with us so that I could thank him for all he did for our industry and for the professionalism of manufacturers’ representatives.”

The Ray Hall Spirit of ERA Award was presented at the association’s 50th Anniversary Conference on Feb. 26, 2019, at the AT&T Conference Center in Austin, Texas. As the award recipient, Norris received a full conference attendance and travel package.

Previous recipients of the award, who served as judges of this year’s entries, are:

Chuck Tanzola, CPMR, Fusion Sourcing Group, Edison, N.J. (2017);
Dan Parks, CPMR, West Electronic Solutions, Inc., Costa Mesa, Calif. (2016);
Bob Evans, CPMR, EK Micro, Rolling Meadows, Ill. (2014);
Bob Walsh, CPMR, Coakley, Boyd and Abbett, Inc., Framingham, Mass. (2013);
Bill Herold, CPMR, Conquest Technical Sales, Thousand Oaks, Cal. (2012);
Carol Cohen, CC Electro Sales, Inc., Indianapolis, Ind. (2011);
Kathie Cahill, CPMR, of Net Sales Company, Victor, N.Y. (2009);
Paul Nielsen, CPMR, of Brainard-Nielsen Marketing, Elk Grove Village, Ill. (2008);
Bruce Scoggin, CPMR, of Electro-Rep Associates, Charlotte, N.C. (2007);
Mark Conley of O’Donnell Associates North, San Jose, Cal. (2006); and
Mark Motsinger, CPMR, of Wallace Electronic Sales, Kernersville, N.C. (2005).

About ERA
The 84-year-old Electronics Representatives Association (ERA) is the international trade organization for professional field sales companies in the global electronics industries, manufacturers who go to market through representative firms and global distributors. It is the mission of ERA to support the professional field sales function through programs and activities that educate, inform and advocate for manufacturers’ representatives, the principals they represent and the distributors who are reps’ partners in local territories. For more information about ERA, visit era.org.

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> Recognizing past industry leaders

Source: Electronics Representatives Association – Representor Winter 2019, Where Are They Now?

by Harry J. Abramson
Founder (Retired)
Electronic Salesmasters Inc.

Harry Abramson founded Electronic Salesmasters Inc. in 1972. He established industry notoriety by virtue of his firm’s peak performance, hundreds of articles and speaking appearances at ERA’s national conferences and chapter meetings and sister trade association MANA. He has an electrical engineering degree from Temple University and entered the electronics industry as an engineer at RCA in Camden, N.J.

His ERA involvement includes serving as vice president of the Components Group and president of the Ohio Chapter. Under his leadership, the chapter was awarded the National Chapter of the Year Award. Abramson recently was recognized with ERA’s prestigious Life Membership Award.

You can reach Harry J. Abramson at 216-406-4119 or email him at hja725@yahoo.com.

Thanks to ERA decision makers, I’ve been given the opportunity to recognize and pay homage to those retired reps who laid the groundwork for our association and our proud profession. I trust that you will find these profiles to be interesting, albeit brief. We are also open to your suggestions.

You may recognize my name from hundreds of articles that have appeared in industry publications such as Electronic Distribution Today,Agency Sales and Better Repping to name a few. Speeches and seminars also ensued.

I write this column because I truly wonder, “Where are they now?”

These contributors were my/our mentors and heroes and they deserve to be recognized
in The Representor’s new column, “Where are They Now?”

Have a healthy, happy and prosperous New Year!

— Harry J. Abramson

Where is David Locke now…

In June of 1956, when I earned a degree in Electrical Engineering, being a Manufacturers’ Representative was the furthest thing I had in mind doing with my life. I was going to help push back the frontiers of science.

Fortunately, I accepted a position in the engineering department of a company in Cleveland, Ohio, where I met Jerry Kilroy, the area sales engineer with Neal Bear Corp. This was the era when vacuum tubes and magnetic amplifiers were giving way to semiconductor technology. In 1959, when I was being heavily recruited by Texas Instruments for a position in Dallas, Jerry convinced me to interview for a position with the Bear Corp. After spending an evening with Neal and Amy Bear, I had no hesitation in accepting their life-changing offer. Ten years later, I became the owner of the thriving Neal Bear Corp. It was then we began operating as Bear Marketing Inc.

Neal and Amy’s philosophy was that “You can’t just take from the industry you serve — you have to give back to help make the industry better for everyone.”

In 1959, this led to my participation in ERA at the chapter and national levels, eventually becoming a White Pin Member. Also, I received the ERA Honor Award in 1997 and then Life Membership in 2002. In total, a 58-year relationship with an organization that has indeed made the electronics industry a better place for all.
Along the way I served two years as president of the Electronic Industry Show Corp. and also served on the advisory boards, and consulted on management transition for other privately held companies.

Bear Marketing provided some of the funding for the establishment of MRERF.

Since “retiring,” I have been able to devote more time to a long-time hobby of photography, especially making fine art prints from the digital files (dlockephotos.com). Also, I have supervised the restoration of a church
property in Cleveland, Ohio (cotsumc.org), built new carports and concrete restoration for a condo association in Deerfield Beach, Fla. (hillsborocove.com), and most recently helped establish the Friends of Deerfield Island Park (friendsofdip.org) — a 501(c)(3) non-profit nature center in Deerfield Beach.

What I miss most about ERA is the association with so many talented people so willing to share their knowledge with their fellow representatives.

My wife Dori and I have been blessed with 62 years of marriage. We raised two sons, have good health, three grandchildren and now one great-granddaughter.

Four years ago, when we moved to St. Andrews Estates in Boca Raton, Fla., I told Dori I was finished with boards and committees et al. … so now I only chair the Capital Improvements Committee and serve on the Maintenance Committee … so much for being finished.

I am pleased to report that Neal Bear Corporation that started operating in May of 1946 is now Bear VAI Technology Inc. and beginning its fourth transition of ownership and management.

So, at age 86, where is David Locke now…? In a good place!

Where is Harry Paston now…

Reflecting at age 92 on a long and fruitful life, my years as a manufacturers’ representative and ERA member stand out as the most rewarding of my several careers

Following Army service overseas in WWII, I graduated from the University of Wisconsin.

In 1953, Neal Hunter and I founded Paston-Hunter Company, representing consumer and component manufacturers in the Upstate New York market. Our representation of many major manufacturers at a time of tremendous industry growth proved very successful.

Success in the rep business can be attributed to hard work and dedication. But the real credit goes to the “community relationships” among ourselves and dozens of fellow reps throughout the country, unselfishly sharing information, concepts and smart practices we developed through our ERA membership.

Because of this, my participation in the association continued to grow — first at the local chapter level, then at national through participation on committees and the board. Ultimately, I became chairman of the Insurance Trust, helping enlarge member programs. The Trust also participated in acquiring the ERA’s Chicago headquarters property at the time.

In 1991, I sold Paston-Hunter Company and moved to Scottsdale, Ariz., embarking on a new career as a vice president of a billion dollar residential, commercial and golf course real estate development company with properties in the U.S. and Europe.

Continuing my concept of community involvement, I served as chairman of the city Planning Commission and chairman of the city Budget Committee among others and participated in Arizona politics. I also became a reserve deputy sheriff on the Maricopa County Lake Patrol. My love of golf propelled me into another leadership role as president of the preeminent Troon Country Club.

Ultimately, my wife Mary Rose (Ro) and I moved in 2012 to Las Vegas to be near two of our daughters. We also have another daughter, a son and one grandson. I continued my community involvement as a volunteer with the Las Vegas Metro Police Department.

Ro and I traveled throughout the world on business and pleasure, which included attending many ERA conferences and meetings. After she passed away in June 2018, I have continued an active independent life, still staying in touch with many friends from my rep days.

Looking back, I can report my participation in ERA helped shape a life “dedicated to sharing.” With the many awards, accolades and honors I received, none meant more to me than my 1980 induction into ERA’s Hall of Fame!

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> How do you manage as a team in today’s environment vs. ‘back in the day’ prevailing individual wisdom?

Source: Electronics Representatives Association – Representor Winter 2019, From The Floor

by Greg Pace
President
Ohmite Manufacturing Company

Greg Pace is president of Ohmite Manufacturing Company, ARCOL Resistor Company, Ohmite Ceramics Resistor Division, and just wrapped up a two-year assignment as president of Davies Molding Company, all subsidiaries of The Heico Companies LLC of Chicago. Greg has worked previously in the banking and investment banking industries focused on financial turnarounds, buyouts and equity financing. He has an Economics Degree from the University of Illinois, Urbana, Ill., and an MBA, Masters of Management from the Kellogg Graduate School of Management/Northwestern, Evanston, Ill. He presently serves on the board of directors for EDS.

You can reach Greg Pace at gpace@ohmite.com.

In early 2012, I was fortunate to be named president of Ohmite Manufacturing Company and I thought I “knew it all.” Within three weeks, I received a call from my father, Dr. John P. Paisios, Ph.D., a world class retired management consultant. During his career spanning from the 1950s through 2000, he placed numerous CEOs into their roles in the Fortune 500 and was often called in to help management figure out a better way to make great choices and fix prior mistakes while focusing on the organization. He was one of the original “Personnel Men” (think of the TV show Mad Men and you have the background here) from the 1950s to the early 2000s, now known as HR Folks.

So, dad calls me and asks, “Hey hotshot, where are your issues and problems?” I answered with the usual MBA stuff like, “Well dad, I have an acquisition going, sales need to grow and our on-time delivery needs to improve.”

“Maybe I should ask the question again,” he says. “Where are your issues and problems?”

“Um, I have this manager who …”

“Aha! An HR issue? What else?” He asks.

We go on to discuss each of my team leaders, each manager and their roles and where I need help leading and managing and making decisions. Yep, they didn’t teach me at MBA school about human nature and decisions and all, we focused on spreadsheets and multiples and the like, and never decision making as it relates to your people.

I have learned a lot since then and was lucky to include my dad as a real qualified mentor. He helped change my way of thinking about issues and leadership, and continues to do so from his extensive files!

So, when ERA asked me to write an article for the Winter issue of The Representor, I looked at the theme of the upcoming ERA Conference, “Celebrate the Past, Embrace Tomorrow.” I headed to the garage where I keep boxes of my dad’s articles and I found one, no kidding, where he addressed “The Association of Electronic Manufacturers,” circa 1971 or so, titled, “How to cope in tough or uncertain times,” and published in the Chicago Sun-Times.

With the market uncertainties, Brexit, tariffs and our own market swings within our industry, I felt I had my article theme: “How do you manage as a team in today’s environment versus ‘back in the day’ prevailing individual wisdom?”

Dad actually has foundations and thoughts about teams, leadership and human feelings in his article. Below is a pretty good account of his wisdom from almost 50 years ago, with a few thoughts from myself on managing in our industry between the three entities of rep, distributor and manufacturer versus our outside environments.

Remember – circa early 1970s

“Psychologically, how are top business managers (rep owners, distribution execs, manufacturing execs) coping with the problems generated by uncertain economic times?”

In the course of his work as a management consultant, John Paisios (Pace), Ph.D., has identified a number of executive reaction patterns resulting from the pressures of this period of economic stagflation (a popular term from the 1970s).

“I personally envy the managers who can shrug off profit reversals by externalizing the causes of poor performance and attributing this marginal performance to ‘the economy.’ They suffer no qualms or guilt. They can marshal facts and indices, quote authorities and mouth the jargon of business and thus remain impervious to these pressures. They are authoritarian and without council.

“But the majority of the executives I know look to and within themselves. They harass themselves. They harass themselves with such questions as: ‘Where have I gone wrong? What should I have done that I didn’t do? What do my competitors know that I don’t? Didn’t I learn anything from all of my years in business?’” Dad continues, “A heavy sense of incompetence and inferiority sets in. Anxiety also sets in, accompanied at times with incongruous irrational behavior.

“The ultimate frustration behind the executives damaged self-confidence is the knowledge — the revelation — that his work environment is not totally under his control despite what the business books and manuals say about the preeminence of planning and logic.

“The prevailing business catechism says that all you need to solve your problems is a greater input of intelligence, work hard, professional expertise and raw enthusiasm. A sort of ‘I know what is best here approach.’ But is this true? A foreign sheik coughs, and energy costs go up, a gimlet-eyed bureaucrat exhausts the executives time through undecided directions of the government and develops endless red tape in events close to the industries heart. He can feel his managerial prerogatives slipping from his grasp; he realizes his time for creativity and innovation is vanishing. The executive’s initial reaction to these ego-damaging problems is denial, the assertion that nothing is wrong. But with the painful intrusion of reality, bewilderment sets in.”

Dad went on to say, “The executive then experiences depression, which is the bottoming out process. The psychological state soon gives way to anger over the situation. Finally, the (new way of thinking) executive accepts the new state of circumstances and determines to do something about it — to rebuild, and with a select team of achievers. Faced with this crisis, the majority of top executives discard the textbook rules of running a business. With survival as his motivation, the executive consolidates his power, often making changes in his management team. The manager no longer tolerates marginal performance. Once a split in management/leadership thinking and cohesiveness takes hold, it is difficult to stop here.

“Honest disagreement of course, is the life-blood of any organization (very futuristic!) and the fundamental building block of trust and teamwork. It should not be discouraged. What should be discouraged is disagreement based on nefarious purposes. Under stress and strains, human relations within the organization deteriorate and sensitivities become heightened. People overreact to real or imagined circumstances. In an environment of suspicion, rumors and bad attitudes can flourish.

“The lines of communication, both up and down (and across to one another in our industry, meaning rep/manufacturer/distributor), tend to freeze and even atrophy. One major reason is that management is uncertain of itself and cannot talk with finality about anything. In the milieu, the bootlegging of information and intrigue can multiply. In times of crisis, management can and does break the ‘psychological contract’ it has with employees and vendors [see above].

“The philosophical crux of the matter lies with management’s moral obligation to its employees, especially if the company has a humanistic doctrine of employee relations in the past. Each employee has an ‘employment contract’ with his company. This is the ‘ancient’ pact of employment. An employee exchanges his time, his energies and his skills for the right to be protected. He agrees to accept and put faith in the managerial wisdom. That is the philosophy of the matter. But the practicality is that most companies say nothing until the deed is done on cutbacks and layoffs. The employee is treated like a commodity up to the point of exodus. Secrecy is cited as necessary, so the outward flow of employees is controlled on the basis that management does not prematurely lose a particular skill until it is ready to do so.”

Learning from the past, embracing our tomorrows

So then we have learned from the past and need to embrace our tomorrows with the thought that should give solace to us: The corporation is an “immortal entity” and must not be permitted to die. Managements moral obligation to the remaining employees must not be forgotten, true today, true years ago. The retention of information is key here to drive relations to a stable platform. Managers and leaders must keep the faith in their company, its products and services and most of all in themselves. The exquisitely difficult decisions that involve people are by nature ragged, challenging and often unfair. Know your “MBA” material, but you need to drive the mediocrity from our organizations as humanely as we can, while focusing on the leaders of the organization, in good times and in tough times. The manager needs to stay flexible, expect the unexpected and focus on the selling cycle and the customer.

And in concluding from our “voice from the past,” we as an industry need to continue not settling for mediocrity in our organizations. Every chance we get we need to drive to next levels of product development, build partnerships of trust that last and grow our businesses together. The devil may be in the detail and we may have our own executive internal opinions, but the challenges as a leader can be better met by forming dependable teams around ourselves and building teams outside of our organizations between distributor, manufacturer and rep organization.

John Paisios authors from the 1970s about developing this theme, and it is as refreshing now as it must have been “back in the day.”

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> A time for reflection and thanks

Source: Electronics Representatives Association – Representor Winter 2019, From The Top

David Norris
Norris & Associates, Inc.
ERA President
dnorris@norrisrep.com

.
Each year, we have members who step forward and donate their time to produce a first-class event, which sells out every year, in reflection of the value created by the ERA Conference Committee. Our upcoming conference will be no exception!

I write this last article of 2018 as we approach the holidays and prepare for the New Year. Before we move full steam ahead into 2019, I’d like to take a moment to thank all those who support our association and recognize all who give their time, energy and resources as we serve our members.

One of our biggest deliverables to our members is the annual ERA Conference. Each year, we have members who step forward and donate their time to produce a first-class event, which sells out every year, in reflection of the value created by the ERA Conference Committee. Our upcoming conference will be no exception!

More than 50 individuals have volunteered to work on the Conference Committee and sub-committees under the leadership of Committee Chair John Hutson, CPMR, of MacInnis Group and Co-Chair Mike Swenson, CPMR, of Mel Foster Company. Each deserve our thanks for their commitment to our association!

It not only takes people but also financial resources to produce the conference. This year, we have more than 80 organizations who offered their support by sponsoring the conference. This year, we will celebrate ERA’s 50th Anniversary Conference with the TTI Family of Companies as our Anniversary Sponsors.

Additionally, at the time this article goes to print, we have seven distribution sponsors, seven associate sponsors, 10 chapter sponsors, 13 manufacturer sponsors and 44 representative sponsors!

The level of commitment and support demonstrated by our sponsors is greatly appreciated. Our conference reflects the tremendous investment our members make together! It is this collaboration that improves our industry for all.

I’d also like to thank the individuals who work tirelessly on chapter activities across the country.

Our chapters are the backbone of the association and always have been. They bring programming to the field and give our members the opportunity to network, learn from each other and compare best practices. Like the chapter leaders who have come before them, they know well the importance of connecting locally and developing a network of support. Kudos to all our chapter leaders!

Finally, let’s all take a moment to thank ERA CEO Walter Tobin and his incredible staff for a very successful 2018! ERA is blessed to have such a dedicated team serving our members. Thanks to each of you for your hard work!

Best wishes to all our members for a safe and prosperous 2019!

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> electronica 2018 delivers a truly unique industry event

Source: Electronics Representatives Association – Representor Winter 2019, Executive Commentary

Walter E. Tobin, ERA CEO
wtobin@era.org
T: 617-901-4088

by Walter E. Tobin
ERA CEO

As you know, electronica runs every two years in Munich, Germany. It was recently held on Nov. 11-14, and YOUR ERA was once again present at the show. ERA has been a proud participant at electronica for the past 20+ years with a small stand showcasing ERA and the many deliverables that it provides to our members.

This year’s electronica was exceptional! The show has opened up an additional six exhibition halls supplementing the already 12 halls for an impressive total of 18 halls, each the size of a couple of airline hangars! Needless to say, you need your comfortable shoes to walk through the many exhibits and to dodge the thousands of attendees.

So, why does ERA attend electronica? Simple! There is a great deal of interest in ERA in Europe.

First, almost all of our distribution members are global companies who have large one or two-story stands at the show. Most of them stopped by the ERA stand to say hello and to offer their support. They attend electronica to meet with their reps, customers and manufacturers and to enlist their support for 2019.

Second, most of our manufacturer members are also global in scope. They attend and exhibit at electronica to announce new products and new technology to the thousands of customers who attend the show. The presence of customers makes electronica truly unique. There is perhaps nothing like it in North America other than CES which is more of an electronics consumer show versus electronic components. These manufacturers are looking for reps in Europe, the Middle East and Africa (EMEA) and in North America as they expand their global footprint, and how ERA can help them in their search!

Above: Dennis Young, EVP, Sanmina-SCI; Mark Motsinger, President, Wallace Electronic Sales; and Walter Tobin, CEO, ERA. Top right: Dave Doherty, President/COO Digi-Key. Bottom left: Mr. Tobin getting ready for a busy day at the ERA stand before the start of electronica 2018. (Photo courtesy of John Hutson.) Bottom right: Chris Beeson, EVP, Digi-Key; Denise Lingenfelter, Corporate Account Manager, Digi-Key; and Mr. Tobin.

Lastly, there is a great deal of interest in the rep model in North America, which is based on paying the reps on a percentage of point of sale (POS) shipments through the channel partners and on direct orders. In the past, the EMEA rep model was primarily based on commissions paid on point of acquisition (POA) and/or on the rep being a stocking rep (a distributor!) for the manufacturer. Because the channel has become so strong over the past 20 years, the stocking reps find themselves in competition with the manufacturers’ distributors and therefore, unable to match the service offering of the major global distributors.

Thus, we had MANY reps from EMEA stop by our stand to learn how ERA could help them manage this transition from a stocking rep to a non-stocking rep.

Our stand was active and lively. We had more than 50 companies stop by over the duration of the show. Their questions centered around: “How can ERA help me in my global sales and marketing plans for 2019?”

We had members of several ERA rep companies, a few of our distribution members and several of our manufacturer members help staff the stand. It was “all hands on deck” for sure during the show!

All of us left Munich with a better understanding of the European market and what ERA needs to do to help our members in EMEA and in North America. We also were able to sign up new members and to help facilitate introductions to existing members in North America to help manufacturers in their North American expansion.

Bottom line: It was both exhausting and gratifying! More than ever, your ERA is demonstrating to its membership the strong global value proposition it is bringing TODAY, and we will continue to work hard in 2019 to continue these efforts!

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