> ERA Quick Connections: Oct. 2023, Vol. 1
October 2023, Volume 1
MANUFACTURING DATA REPORTS
Manufacturing data reports from the Institute for Supply Management (ISM) are released at the beginning of every month and can be accessed at ISM. The latest report says economic activity in the manufacturing sector contracted in September for the 11th consecutive month after a 28-month period of growth.
The electrical equipment, appliances and components sector, as well as the computer and electronic products sector, reported contraction in September. Read the full report.
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INDUSTRY NEWS
> The next supply chain crisis isn’t a shortage — it’s an “inventory glut,” reports the Harvard Business Review. Read more.
> At one community college in Ohio, students in its semiconductor training program are receiving tuition grants and immediate job offers after graduation, thanks to funding boosts from Intel. Read more.
> Samtec, a designer and manufacturer of electronic interconnect solutions, has opened a new 24,000-sq-ft manufacturing plant in Pennsylvania. Read more.

INDUSTRY TRENDS SURVEY
The October ERA Industry Trends survey is now open and accepting responses from ERA member firms!
Please note: ERA sends this survey monthly to one contact from each ERA member firm via email. Please be on the lookout for this survey in your email inbox. If you don’t see it, check all email folders, including spam. The email will come from no-reply@mail.client.
If you have been completing the survey monthly, many thanks! Our survey is only made better by a robust and diverse universe of responding companies. Help us make this survey a valuable resource for you and the rest of our members by taking 5 minutes to complete this each month. The results are visible only to ERA members and gives us a great cross-section of what our members see on the horizon for the near and long term.
VIEW 2023 SURVEY RESULTS
ERA NEWS
> The registration deadline for this year’s live STEP program is tomorrow, Oct 11. STEP begins next Tuesday, Oct. 17. Register HERE. Sharpen your sales skills at this virtual sales training program from the comfort of your workspace. View the digital brochure, speaker list, attendee list and agenda. We hope to see you next Tuesday!
> COLT — ERA’s live, virtual chapter officer leadership training program — will take place Nov. 1-3, and registrations are still begin accepted! Chapter officers, or those interested in pursuing a chapter leader role, are encouraged to attend and gain creative ideas and practical knowledge about increasing member engagement and excitement in their local ERA chapter. View more information and register.
FOR YOUR CALENDAR
Browse the searchable ERA Industry Calendar for upcoming national and local chapter events!
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Registration is now open for ERA’s Chapter Officer Leadership Training program (COLT), scheduled for Nov. 1–3, 2023!

So, how was your EDS? I bet it seems like a lifetime ago…yet it was only in May! We all got home with a folder full of notes and new business cards or QR code-generated contacts. What did we talk about again? Was I going to reach out to them or were they going to contact me? Do I wait a little bit longer or take the initiative to reach out to them? How long is it when it becomes too long to follow up? My vote is NEVER! It is sort of like sending a thank you note or email; there is no expiration on either.
The Electronics Representatives Association (ERA) is pleased to announce that it is launching a new Electronic Components Industry Trends Survey, in partnership with leading research firm Edgewater Research, that will be sent to ERA members on a monthly basis.
> Best practices for travel season
VIEWPOINTS
by John O’Brien, CPMR
As the days shorten, the nights start to get cooler and leaves begin to change colors, it can only mean one thing — fall is right around the corner. In our industry though, fall is usually that time of resurgence. Everyone has worked through their summer vacations and with winter looming, it’s time to get as much done as we can.
For most of us, this signals the beginning of the travel season. Traditionally, our customers come out of the summer diligently working on new design starts or finalizing new designs that were begun earlier in the year. During the onset of COVID-19, due to supply chain issues, our customers’ focus was on getting parts, building product and driving revenues. Engineering efforts switched from design to sustainability as they needed to add sources to BOMs to try to get parts in to make revenue numbers. In many cases, designing a nextgeneration product fell to the back burner in support of these efforts.
Indications are that new design starts are now heading in an upward direction. We’re seeing more engineering requests, sample requests, RFQs and general inquiries which are usually pretty good drivers towards new designs. I have heard that many OEMs are not taking on as many new designs as they would previously, opting for one or two next-generation designs rather than trying to undertake too much too quickly.
So as this travel season is now upon us, let’s take a look at some best practices:
• Be considerate of people’s time. Manufacturers are taking time from their offices and homes to be out helping us drive new opportunities. Make sure you’re scheduling meals and windshield time appropriately.
• Be conscientious of the current market conditions. Many companies have or are limiting travel and entertainment budgets, so be fair with the hotels and restaurants you choose.
• Be flexible. Not all companies and employees are back to the office. Flex time within our customers is still a real thing. You may need to substitute or supplement in-person visits with virtual visits.
• Keep everyone involved. It’s important that the reps, manufacturers and distributors are all aligned during these design times. When appropriate, involve all parties in your visits.
• Be diligent. I’ve always felt it is very important for us reps to take copious notes when traveling with our principals. There will be action items from every visit. I firmly believe that it is our responsibility as the rep to follow these to completion.
• Learn, learn, learn. I’ve learned more in a couple customer visits with a principal than I ever did watching PowerPoint trainings. The experience is invaluable.
To all my friends out there: happy hunting this season. I hope you land “the big one.”
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