> ERA Quick Connections: Oct. 2023, Vol. 1
October 2023, Volume 1
MANUFACTURING DATA REPORTS
Manufacturing data reports from the Institute for Supply Management (ISM) are released at the beginning of every month and can be accessed at ISM. The latest report says economic activity in the manufacturing sector contracted in September for the 11th consecutive month after a 28-month period of growth.
The electrical equipment, appliances and components sector, as well as the computer and electronic products sector, reported contraction in September. Read the full report.
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INDUSTRY NEWS
> The next supply chain crisis isn’t a shortage — it’s an “inventory glut,” reports the Harvard Business Review. Read more.
> At one community college in Ohio, students in its semiconductor training program are receiving tuition grants and immediate job offers after graduation, thanks to funding boosts from Intel. Read more.
> Samtec, a designer and manufacturer of electronic interconnect solutions, has opened a new 24,000-sq-ft manufacturing plant in Pennsylvania. Read more.

INDUSTRY TRENDS SURVEY
The October ERA Industry Trends survey is now open and accepting responses from ERA member firms!
Please note: ERA sends this survey monthly to one contact from each ERA member firm via email. Please be on the lookout for this survey in your email inbox. If you don’t see it, check all email folders, including spam. The email will come from no-reply@mail.client.
If you have been completing the survey monthly, many thanks! Our survey is only made better by a robust and diverse universe of responding companies. Help us make this survey a valuable resource for you and the rest of our members by taking 5 minutes to complete this each month. The results are visible only to ERA members and gives us a great cross-section of what our members see on the horizon for the near and long term.
VIEW 2023 SURVEY RESULTS
ERA NEWS
> The registration deadline for this year’s live STEP program is tomorrow, Oct 11. STEP begins next Tuesday, Oct. 17. Register HERE. Sharpen your sales skills at this virtual sales training program from the comfort of your workspace. View the digital brochure, speaker list, attendee list and agenda. We hope to see you next Tuesday!
> COLT — ERA’s live, virtual chapter officer leadership training program — will take place Nov. 1-3, and registrations are still begin accepted! Chapter officers, or those interested in pursuing a chapter leader role, are encouraged to attend and gain creative ideas and practical knowledge about increasing member engagement and excitement in their local ERA chapter. View more information and register.
FOR YOUR CALENDAR
Browse the searchable ERA Industry Calendar for upcoming national and local chapter events!
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Registration is now open for ERA’s Chapter Officer Leadership Training program (COLT), scheduled for Nov. 1–3, 2023!
So, how was your EDS? I bet it seems like a lifetime ago…yet it was only in May! We all got home with a folder full of notes and new business cards or QR code-generated contacts. What did we talk about again? Was I going to reach out to them or were they going to contact me? Do I wait a little bit longer or take the initiative to reach out to them? How long is it when it becomes too long to follow up? My vote is NEVER! It is sort of like sending a thank you note or email; there is no expiration on either.
The Electronics Representatives Association (ERA) is pleased to announce that it is launching a new Electronic Components Industry Trends Survey, in partnership with leading research firm Edgewater Research, that will be sent to ERA members on a monthly basis.
Guest Speaker: Dennis Reed, Senior Research Analyst, Edgewater Research
> A riddle, wrapped in a mystery, inside an enigma
FROM THE TOP
by Chuck Tanzola, CPMR
“It’s a riddle wrapped in a mystery inside an enigma…” In an October 1939 radio speech, Winston Churchill used this phrase to describe a situation that was difficult to comprehend. (At the time, he was analyzing the early events of the second war to end all wars.)
That same phrase could describe our industry today — at least as far as I can tell and hear. Conflicting signs and rapidly changing events make it difficult to comprehend what is really happening. Read one report and you’ll hear about the slowing orders, increasing schedule push out requests and cancellations by customers. Read another report and you’ll be overwhelmed by the growth forecast of specific industries or ongoing product and supply chain shortages due to record demand.
Are we entering (or already in) a recession-induced major slowdown? Or are we in a strong economy? The answer is yes — depending upon who you ask. Is what we are seeing the normal, cyclical variations of our market; or is it uniquely attributable to one or more systemic changes in the industry? The answer is again, yes, depending upon who you ask. All this uncertainty leaves us with a conundrum. What do we do? Is this a time to pull back and conserve cash; or is it a time to invest aggressively? Once again, depending upon who you ask… well, you get the idea.
Of course, answering yes to both apparently alternative options is a bit tongue in cheek, but the dilemma of determining what is happening and what to do about it is real. How do we deal with that? It is in these times of ambiguity that we need to rely on principles that have proven true time and again. For this reason, I appreciated the “Things to Remember” presentation by the TTI Family of Specialists at their recent EDS Executive Briefing breakfast. Paraphrasing from my notes, they spoke about the need to be there for their partners; to win and grow together while maintaining a spirit of appreciation, gratitude and humility. These solid, core guiding principles have built a strong foundation and served them well. Their message at EDS was that even in times of uncertainty (maybe especially in times of uncertainty) they will not deviate from them.
Speaking of EDS, universally, the feedback from attendees has been overwhelmingly positive. EDS 2023 was outstanding in many ways. The Rat Pack was back (as was the industry!) And, I didn’t hear people comment on the elevators once during the week (except for when the power went out in the Mirage, of course.) Yet while I applaud the EDS Show Corporation for the way the Summit was managed, I realistically believe that it was not specifically the traffic management around the elevators nor even the Connections Café lunch options that were the primary causes of the positive reports. From everything I hear (or see posted on LinkedIn), EDS affirmed that it is the associations we have that make a difference.
The lesson of EDS confirmed for me something I have always believed to be true — proximity determines impact. The closer we are to people (or they are to us), the greater the influence we can have. This is true all the time — whether the market is stable or rapidly changing. What to do in times like these? Make sure you are staying in touch — social and digital media is fine, but nothing replaces proximity!
As always, I can be reached at ctanzola@ fusionsourcing.com and welcome your comments and feedback. How was your EDS experience? If you attended, I would love to hear your thoughts.
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