> Have we come full circle?
VIEWPOINTS
Chuck Tanzola, CPMR
The Fusion Sourcing Group Inc.
ERA Chairman of the Board
ctanzola@fusionsourcing.com
by Chuck Tanzola, CPMR
Tuesday evening, February 25, 2020 – A record-setting ERA Management Conference has just concluded and I’m joining a group for a celebratory dinner honoring the inaugural recipient and namesake of the Tobin Bridge Award when I realize my wedding ring is missing from my finger. A quick trip up the hotel elevator and hurried check of the room yields no ring; but dinner and a great event awaits. Upon return to the hotel afterwards, a more rigorous search ensues and lo and behold – the ring had slipped unnoticed into my suitcase as I was packing for the next morning’s departure. Crisis averted.
Fast forward – Friday night, February 26, 2022 – Almost two years to the day and I’m packing that same suitcase for a return to Austin when I realize my wedding ring is missing again. Sadly, a thorough search over Friday night and Saturday morning yields no results and the plane awaits. I leave for the ERA Conference looking forward to “A New Day and a New Way”; with my “déjà vu all over again” missing wedding band saga firmly entrenched in my mind.
Monday, February 28, 2022 – I am sitting in the Zlotnik Ballroom at the AT&T Center with more than 500 colleagues, friends and soon to be new acquaintances, and I can’t help but think about how new and yet familiar this feels and wondering, “Have we come full circle?” After two years of essential isolation, it is energizing to see old friends in person; to see their smiles; hear their stories; enjoy their presence; and learn from their experience and expertise – no muted conversation, no frozen video. Over three and a half days in Austin, I will have direct person-to-person interaction with more than 200 unique people (possibly more than I’ve had in-person in our industry over the prior two years combined). Congratulations to the more than 55 volunteers who worked on the Conference; and kudos to all who traveled to Austin. In my opinion, and by popular report, the event was a resounding success and you all made it so!
Have we come full circle? To me, coming full circle means getting back where we started, our original position, after going through a series of developments along the way. Have we been in a two-year diversion that is now concluding; are we now back where we started? Are we back to in-person interaction being the default standard and dominant method of getting things done? Will our natural pre-pandemic instinct to schedule a visit, plan a trip, and meet in-person reemerge? Some have called it returning to normal.
Yet we must recognize that coming full circle also involves going through a series of developments – a process of change along the way around the circle. In this case, the collective, improved capability of the industry to function using new methods of communications can neither be denied nor ignored. Will our new way in the new days ahead be to rely primarily on technology-based communications systems; with limited in-person interaction? Will we call this the “new normal?”
I believe the consensus is that the future holds some of both – a healthy tension between the efficiency of new communication methods and the effectiveness of seeing people in-person.
Friday, March 12, 2022 – I’m preparing to travel to New York City for the first in-person LEDucation Conference and Trade Show to be held in two years. (Sound familiar?) For two weeks, I’ve searched and searched for my wedding ring to no avail, when what should appear in the bottom of a different infrequently used suitcase – you guessed it – my wedding band. Crisis resolved!
So, have we come full circle? As I contemplate this, I visualize my ring – a circular band – and I wonder where does it begin and where does it end? And the reality is that I do not know – I simply cannot tell. I think the same is true with meeting obstacles like pandemics, supply chain issues and most any challenge in life. We cannot always tell when they begin nor when they will end and defining the endpoints is not nearly as important as the resilience, persistence and commitment through the process.
In a few short weeks, I’ll be packing to go “Back to the Summit” to attend the EDS Summit in Las Vegas. When you see me there, you can check my ring finger to see if I’ve learned anything along the way.
As always, I can be reached at ctanzola@fusionsourcing.com (or via Teams, text, or…) and welcome your comments. What do you think – have we come full circle?
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The Electronics Representatives Association (ERA) announces that Susan Bannwart has joined its team as Finance Director, effective early April 2022.
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> We did it…and now we are doing it again!
EXECUTIVE COMMENTARY
Walter E. Tobin, ERA CEO
wtobin@era.org
T: 617-901-4088
by Walter E. Tobin
Can you imagine packing a suitcase full of your best “business costumes?” (Now where did I put that blue blazer??? I bet I will be the only one wearing one…) Where is my Global Entry Card? Do I even remember how to get to the airport? Where to park? Is my favorite spot still there? Will it remember me?
We headed out the door like an old prize fighter dusting off his old boxing trunks, to do battle at the airport. Getting through security, trying to find a coffee shop that is open…Getting used to wearing a mask while at the airport, on the plane and in the Uber/taxi.
Boy, did all of this feel so good! Who would have ever said that we would miss the travel issues and challenges? But we did!
We had over 550 folks in attendance at our 2022 ERA Conference – a record for sure in the recent past! Folks were excited to see each other, exchanging fist bumps, elbow bumps, handshakes and many hugs. We were all like school kids returning to school after summer vacation, dying to see old friends and get caught up on the past two years and to just be happy to be back in person once again!
The level of enthusiasm and happiness was pervasive throughout the entire Conference venue. The breakfast and lunch lines were filled with happy people who all kept looking around for friends, old and new. Our breakout sessions were jammed with folks wanting to listen and learn from each other.
And if that was not enough? ERA hosted an off-site party on Monday night that was outside of the official Conference program to give folks a place to go, network some more and have a few laughs. What happened? It was SOLD OUT! Over 450 folks who had been together ALL day Monday decided WE NEED MORE and attended the off-site party.
So, here we are again and in Las Vegas no less. Seeing old friends, making new ones and celebrating our great industry at this great event: EDS!
Why is EDS so special to all of us? Well, it has been held for most of our careers; an annual event that we all have gotten used to attending. Perhaps some of us have openly spoke of “having to go to EDS again” in the past, having to put together so many presentations, updating so many sales funnels, enduring the fight for the elevators, the early mornings and the late evenings and finally, the dreaded follow up. There are so many open action items from our reviews and meetings and then we have to sort through so many business cards and try to remember where I met that person and what we agreed on.
So many things to do and so little time. But secretly, I think most of us LOVE IT! The thrill of the hunt, the smell of the crowd, the action, the excitement, the overpriced coffee, lunches, dinners and yet, we cannot wait until we do it again!
Our industry is made up of great folks who all work hard and who love our industry. We will be amazed at how many old friends we run into and we’ll share some war stories and a few laughs.
So take a breath. Pace yourselves. The days start early and run late. Try to take notes and follow up when you get home and try to “never confuse activity with accomplishment!”
It is often said: “What gets measured gets done.” What are you measuring at EDS this year? Write it done, follow up and then take a bow!
Stop by the ERA center and meet our team, have a cookie and relax a bit…and get ready for your next meeting!
It will all be worth it, trust me.
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