> ERA Announces 2023 ERA Conference Day Two General Session Speakers
The Electronics Representatives Association (ERA) is pleased to announce that Cheryl Cran and Michael Knight will be the general session speakers on the second day of the 2023 ERA Conference, which will be held Feb. 26-28, 2023, at the AT&T Conference Center in Austin, Texas.
Cheryl Cran
Cheryl Cran, founder of NextMapping™ and NextMapping.com and author of her newest book Super.Crucial.Human, will present the morning session on Tuesday, February 28. In her presentation, entitled “The Future of Leadership (Hint: It’s Human!),” Cran will share research on why it’s a workers’ market until at least 2030 and what that means for companies now and in the future. She will present research about into the “future of all things” including worker mindsets, social trends and technology innovation; a model on how to recognize where you and your team are in regards to the “change cycle;” the “me-to-we” mindset model and why it’s crucial to connect human-to-human and to lead change; ideas and insight into how to attract and retain today’s workers; and strategies on how to navigate and create the future based on patterns and new behaviors.
“The ERA general sessions planning committee is proud to announce this energetic and entertaining general sessions speaker, Cheryl Cran,” said Joe Braun, CPMR, partner at EK Micro, and General Session Committee co-chair. “Cheryl is an award-winning speaker and expert in leadership, culture change, the future of work and being effective and efficient at adapting as a leader. We look forward to Cheryl sharing her expertise and insight, and providing us all with some actionable takeaways.”
Cran has authored 10 books and was rated #1 Future of Work influencer by Onalytic. Read more about her career and expertise.
Michael Knight
Michael Knight, returning to present for the sixth time at the ERA conference, will present the closing afternoon session on Tuesday, Feb. 28.
The perennial attendee favorite will present “Technology Drivers for 2023 and Beyond,” where he will share his insights on the 20 technologies driving the 2020s and how the supply chain, political and economic environment will influence these technologies, as well as be influenced by them.
Knight was named president and chief executive officer of Endries International in November 2022 and before that held various leadership positions at TTI, Inc., for 18 years.
“We are honored to welcome Michael Knight back to the stage to share his incomparable industry insights,” said Amy Rooney, director, global accounts at RFMW Ltd., and General Session Committee co-chair. “Michael’s diverse industry experience, endless curiosity and growth mindset uniquely position him to identify and comprehend industry trends and articulate those trends in a way that is digestible to a wide audience. We look forward to hearing Michael’s thoughts on the current market and projections for big ideas moving forward!”
The 2023 ERA Conference is an educational and networking event that offers the only opportunity for electronics industry reps, manufacturers and distributors to learn together from many experts in an environment dedicated to sharing proven best practices in field sales and marketing. Complete with keynote speakers, breakout sessions and networking events, this do-not-miss event offers a collaborative and energetic environment where all attendees can learn, connect and grow.
Read more information about the Conference and register.
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The Electronics Representatives Association (ERA) is pleased to announce that Meridith Elliott Powell, award-winning author, speaker and business strategist, will be the keynote speaker at the 2023 ERA Conference, which will take place Feb. 26-28 at the AT&T Conference Center in Austin, Texas.
The Electronics Representatives Association announces the latest graduates of its 2022 Chapter Officer Leadership Training (COLT) program, held virtually from Nov. 4-6, 2022.




> We’ve got this!
EXECUTIVE COMMENTARY
By Walter Tobin, ERA CEO
Walter Tobin
Vacations are over and summer is winding down – at least for us in the northern half of North America. Business travel is picking up and customers are beginning to open back up, albeit slowly, as many still prefer video conferencing. We find ourselves getting back into a bit of cadence, yet still balancing work-from-home challenges. We are returning to the office a few days a week. (Where did I put my favorite coffee cup?) Is this the new normal or the new abnormal that everyone has been talking about for the past three-plus years?
Actually, I think we have already been living our new business lives for the past 12 months or so; we just did not know it, nor did our customers, channel partners, manufacturers or reps.
So, what now?
For many of us, we have already “skated to where the puck is now” and have become more comfortable with this new cadence: balancing video calls, which as we all know by now are face-to-face, with in-person visits; trying to accommodate visits from our manufacturers into the territory to get some sort of audience with customers and channel partners; and trying to schedule multiperson sales calls with some of the attendees not in-person but on video. Is it easier to schedule calls or meetings now than pre-you-know-what?
I promised myself and you to never again say or type the word: “COVID-19” or “pandemic” again. That is the last time you will see or hear these dreaded words from me again. Yet, has this gone away? Have we gotten used to it? (No politics here at all.) Have we just decided to get boosted and live our lives? I think so. Very few masks are being seen – perhaps we have all turned the page…
We have survived, and perhaps even thrived, through allocation and now into inflation…perhaps heading into a recession? Gosh, what else can get thrown at us? I say, bring it on!
What is that saying? “What does not kill you only makes you stronger.”
My sense is that all of us are ending 2022 stronger; our organizations are stronger, the relationships that we have with our employees are stronger, the relationships with our customers are stronger, the rep model has not only survived but thrived. We have all learned who we can rely on to help us manage our companies, our “book of business,” and our business and personal relationships.
Who would have thought that we would ever allow employees to work from home two to five days per week? When did we ever think that our customers key engineering and procurement contacts would no longer work at the company headquarters, but move out of the territory? How do I now continue to support their needs? How can I call on them? Today, we have most of this figured out.
Did I ever think of the day when I found the perfect employee for an opening, but he/she worked so far away from our office that I could/would never be able to hire, onboard or evaluate them? Today, we all can find the best people for our openings, perhaps regardless of where they live. Is this progress? I think so!
Our business world has changed forever. There is no turning back. Embrace the changes! Sure, it may be new and tough. Some of our old paradigms (“If a person is not in the office, they are not working”) are falling by the wayside and many of us are being challenged in so many ways. But look back: we have seen perhaps 10 years of change in the past 18 months.
Time to “put our trays in the upright and locked position” as the plane is landing because a new world is waiting for us and has been there hiding in plain sight for many months.
I am excited for all of us in 2023! What other industry offers the kind of growth opportunity that electronic components offers? None. Growth comes with challenges and issues, but we’ve got this!
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